Diversified Product Range The company offers a broad catalog of outdoor sporting goods including hunting, fishing, shooting, outdoor clothing, camping, military surplus, and outdoor living products, presenting opportunities to cross-sell and bundle related products to outdoor enthusiasts.

E-commerce Expansion As a major online retailer with a significant e-commerce platform supported by targeted advertising and digital tools, there is potential to expand digital marketing efforts and enhance user engagement to drive sales growth.

Recent Facility Closure The closure of the South St. Paul distribution facility may signal a strategic shift toward centralized logistics or a focus on e-commerce, opening sales opportunities with third-party logistics providers or warehouse technology solutions.

Active Industry Presence Participation in events like SHOT Show 2024 and ongoing product launches indicate active engagement in the outdoor and tactical gear sectors, which can be leveraged to introduce new technologies, accessories, or complementary brands.

Competitive Market Position With similar competitors like MidwayUSA and Cheaper Than Dirt, there is an opportunity to differentiate through exclusive products, improved supply chain solutions, or enhanced customer service offerings to capture greater market share.