Holistic Video Monetization SpotX delivers a holistic video monetization stack for premium publishers across desktop, mobile, and connected TV, including direct and programmatic demand through Total Connect. This creates a compelling upsell to media owners seeking greater revenue control, transparency, and unified ad decisioning.

Brand Safety Partnerships SpotX's platform integrates with leading measurement and brand-safety partners (comScore, IAS, MOAT, Nielsen, Oracle), enabling advertisers to run trusted, brand-safe video campaigns. This positions SpotX to win managed services opportunities with agencies and brands prioritizing measurement accuracy and safety.

Global Publisher Footprint With marquee publishers such as fuboTV, Sling TV, Newsy and Vudu, SpotX can expand monetization partnerships into additional markets and premium inventory categories across OTT, CTV and addressable TV.

APAC Growth Opportunities Leveraging APAC partnerships and regional research, there is a clear opportunity to target new APAC publishers and streaming platforms seeking advanced video ad technology and monetization solutions.

Ecosystem Synergy As part of Magnite's ecosystem, SpotX presents opportunities to cross-sell inventory monetization capabilities to Magnite's advertiser base and combine demand and supply across multiple channels for greater campaign efficiency.