Cookieless Identity Stiddle offers cookieless identity resolution (IRIS) that tracks customers across sessions and devices for up to three years, presenting a strong cross-channel attribution opportunity for GTM teams aiming to improve retention and lifecycle marketing in both B2B and D2C segments.

Unified Data The platform connects data from data warehouses, CRM, paid media, marketing, and events to deliver a complete view of the customer journey from first touch to revenue, enabling more accurate targeting, sequencing, and budget optimization.

Analytics Suite With a full analytics and BI suite plus AI-trained attribution, Stiddle can support advanced measurement and insights for marketing and sales teams, opening up opportunities to upsell enterprise-grade analytics to growing teams.

Growth Acceleration Stiddle positions as a growth-enabler for GTM teams, offering audience activation and conversion enhancement, which suggests potential cross-sell of activation features to current customers or expansion into new data-driven growth initiatives.

Market Position As a small team in software development with revenue in the low millions, Stiddle is an attractive target for partnerships or channel collaborations with mid-market and fast-growing digital marketing platforms seeking enhanced identity resolution and attribution capabilities.