Growing Market Niche Strange Bikinis operates within the niche of inclusive, body-positive swimwear aimed at empowering women, presenting opportunities to partner with brands focused on diversity, health, and wellness markets to expand product collaborations or marketing campaigns.

Digital Engagement Focus With the company's emphasis on designing innovative collections and their existing e-commerce platform utilizing tools like Klaviyo, there is potential to develop targeted digital marketing strategies and personalized email campaigns to boost customer retention and repeat sales.

Brand Storytelling Opportunities Founded by a Nevada native with a strong mission to support women and celebrate diverse bodies, Strange Bikinis can leverage storytelling campaigns aligned with social causes around body positivity, elevating brand loyalty and customer engagement.

Expanding Customer Base Given the company's small size and recent growth in product offerings, opportunities exist to introduce new product lines, expand into related accessories or activewear, and explore partnerships with influencers or retailers to reach broader audiences.

Competitive Positioning While competing with notable brands with larger revenues and broader reach, Strange Bikinis can differentiate itself by emphasizing high-quality, inclusive swimwear and targeted marketing to niche segments, creating potential sales channels in the premium or boutique retail space.