Strategic Marketing Sciences
Market ResearchCalifornia, United States2-10 Employees
Strategic Marketing Sciences (SMS) operates as a consulting firm that specializes in marketing analytics for retailers, manufacturers, and advertisers. By applying rigorous statistical analysis and modeling to diverse data, SMS converts raw information into actionable insights, tactics, and strategies aimed at increasing profitability and reducing risk. Its practitioners bring extensive experience advising leading global manufacturers and retailers, translating consumer and retail dynamics into practical marketing and sales plans. The firm’s core strength lies in price modeling and strategy, with additional services in marketing analytics, category management, and shopper insights, including customized training programs to help marketing and sales teams internalize pricing and brand strategies. Based in Newport Beach, California, SMS operates as a small firm within the market research and analytics sector.