Co-branding opportunities Leverage the recent co-branded Wetzel's Pretzels partnership in Flower Mound to propose broader co-branding and cross-promotional initiatives with complementary fast-casual concepts in key markets.

Franchise expansion With over 300 locations and ongoing new store openings, target franchising partners or multi-unit operators in high-traffic retail corridors, offering scalable unit economics and co-located concepts.

Seasonal product launches Capitalize on recent Frosted Animal Cookie launch and other limited-time flavors to upsell via seasonal promos, event-specific campaigns, and loyalty incentives to boost footfall and average ticket size.

Community engagement Highlight and sell partnerships and fundraisers tied to local goodwill ambassadors to attract school, sports, and community organizations for sponsorships, in-store fundraisers, and exclusive event partnerships.

Technology enablement Promote digital capabilities and data-driven marketing through existing tech stack (Magento, iCIMS, SendGrid, Piwik PRO) to offer targeted promotions, loyalty integration, and franchisee training programs to improve conversion and retention.