Data-Driven Growth IRI's extensive repository of purchase, media, social, causal, and loyalty data presents significant sales opportunities for consumer goods, retail, and media companies seeking advanced analytics to optimize marketing strategies and increase market share.

Recent Mergers Expertise The recent merger with The NPD Group positions IRI as a top-tier global analytics provider, enabling sales teams to target clients in need of integrated data solutions and predictive insights for competitive advantage.

Focus on Consumer Insights With recent reports on inflation, private brands, and sustainability, IRI demonstrates a strong emphasis on consumer behavior trends, allowing sales approaches tailored to clients focusing on market resilience, innovation, and responsible branding.

Technological Edge Utilizing advanced tools like Microsoft Azure, scikit-learn, and cloud-based platforms, IRI offers scalable and innovative analytics solutions, opening opportunities to upgrade existing client systems with cutting-edge data technologies.

Sustainability Focus Partnership with NYU Stern's Center for Sustainable Business highlights IRI's commitment to sustainability insights, making it a valuable partner for firms aiming to align marketing and product development with eco-conscious consumer preferences.