Growth through acquisitions Target Research Group recently acquired Spoonshot, signaling an active expansion strategy. This presents a sales opportunity to offer post-merger integration services, cross-sell Spoonshot’s capabilities with existing offerings, and explore strategic partnerships to broaden market reach in data-powered insights.

Employee-owned advantage As an employee-owned firm with a lean team (11-50 employees), Target Research Group may value scalable, high-margin services and technology-enabled solutions that amplify output without proportionally increasing headcount. Propose modular, retainer-based offerings and AI-assisted research workflows to boost efficiency.

Realtime Insights demand The RealTime Insights and LIVE features indicate a customer emphasis on speed and depth of understanding. There is a sales opportunity to upsell advanced real-time analytics, mobile-friendly dashboards, and on-site respondent sessions for faster decision-making in product and advertising testing.

Diverse study capabilities With in-house capabilities spanning concept, product, advertising, and package testing across multiple industries and geographies, there is potential to cross-sell end-to-end research services to existing clients and target new CPG, financial, and media clients seeking integrated research programs.

Legal and compliance edge In-house Senior Legal Research expertise related to IP disputes, substantiation, and advertising claims offers a differentiator. Position services to brands needing pre-emptive substantiation reviews, regulatory compliance checks, and claim validation to reduce risk and accelerate go-to-market timelines.