Target Research Group

Market ResearchUnited States11-50 Employees

Now an employee owned company, Target Research Group, headquartered in Nanuet, NY is a quality full-service company offering design, execution, processing & analytical services. Founded in 1986.  Expertise in concept, product, advertising, & package testing, as well as strategic research for food, beverage, personal care, other CPG, financial, &  media  companies.  Studies conducted in the US, & internationally.  
 
Realtime Insights(R) gives faster research results and more actionable insights by eliminating the wait for information while a study is in the field.  Stat-tested results are available on your device in real-time for all studies.  This allows you to react immediately to the results.  With Realtime Insights-LIVE! option, you can see respondents interacting with your product while viewing their responses on a split screen on your device.  In addition, you can talk with respondents to gain greater depth of understanding--without leaving your office. 

Our in house Senior Level Legal Research team has expertise in intellectual property disputes, trademark or copyright infringements, claims and substantiation for advertising and marketing materials and misleading advertising, among others. For more information please contact our Legal Team Account Executive - Jennifer.Davies@targetresearchgroup.com 

Branded Services include AdTrac™ for copy testing, PowerTrac™ for concept and product optimization, ConTrac™ for concept screening,

Direct access to state-of-the art CAPI, CATI, IVR, and Internet interviewing.  Hands-on involvement of seasoned, senior management.  Target Research provides value-added service at competitive prices.

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