Strategic partnerships The recent expansion of the United Airlines partnership indicates appetite for branded, on-the-go snacks in travel channels. Explore co-branded airline service offers, in-flight snack programs, and airport lounge placements to reach frequent travelers.

Niche positioning With a focus on low-carb, ketogenic-friendly, gluten-free and diabetic-friendly cookies, there is potential to target health-conscious and specialty diet retailers, such as diabetic supply stores, keto meal plans, and wellness cafes, expanding beyond traditional grocery shelves.

Brand protection Past trademark and packaging disputes with Hershey underscore the importance of robust IP and packaging differentiation. Propose collaborations with brand-safe co-packers and provide clear branding guidelines to retailers to mitigate risk in distribution.

Lean growth channels Small team size and sub-$1M revenue suggest high upside through digital DTC growth and selective wholesale partnerships. Recommend ramping Shopify/Wix storefront optimization, targeted email campaigns, and specialty retailer pilots to accelerate revenue without heavy overhead.

Efficiency leverage Existing tech stack includes major e-commerce and marketing tools (Shopify, Wix, Mailchimp) offering scalable ROAS opportunities. Propose data-driven merchandising, A/B testing for packaging and SKUs, and cross-sell opportunities with complementary snack brands in co-promotions.