Franchise Growth Leverage Schmackary’s franchise partnership with Fransmart and its 'Official Cookie of Broadway' branding to pitch a scalable franchise model with strong unit economics. Emphasize low startup costs, multiple revenue streams, minimal labor, and streamlined operations to attract multi-unit operators and regional buyers.

Expansion Targets Recent store openings in Hillcrest and New Jersey indicate a rapid growth plan, with potential in other coastal and high-traffic markets. Use market research and a turnkey site selection program to recruit franchisees and accelerate launches.

Entertainment Marketing Capitalize on Broadway and performance-friendly branding by offering co-branded promotions, musical-inspired limited editions, and event-driven campaigns. This can drive impulse purchases and foot traffic for theatres and adjacent shopping districts.

B2B Partnerships Expand corporate gifting, on-site cookie experiences, and catering to theatres, studios, and production companies. The existing collaboration with Entertainment Community Fund shows social impact alignment and provides a foundation for ongoing B2B cookie supply to casts and crews.

Tech and Ops Enablement Support rapid franchise scaling with a centralized ops and marketing framework that leverages the current tech stack (POS, marketing automation, data tracking). Propose co-op or managed marketing services to maintain brand consistency and boost nationwide awareness.