Educational Platform Independent student-run media with a mission to publish quality content while providing a hands-on educational experience. Potential sales angle: showcase opportunities for branded content, student advertising packages, and recruitment campaigns targeting a university audience.

Audience Reach Print weekly and digital distribution to the Penn State community, with analytics via Google Analytics Enhanced eCommerce. Potential sales angle: targeted ad packages, programmatic and retargeting solutions, and measurement-driven campaigns for advertisers seeking campus demographics.

Tech Stack Uses 33Across, OpenX, ID5, GumGum, Revcontent, Cloudflare, Windows Server. Potential sales angle: provide, integrate, or optimize identity resolution, cross-channel ad tech partnerships, and performance media buys leveraging the existing stack.

Growth Momentum Recent leadership hire as General Manager and active participation in NCAA-related events and THON, signaling strategic expansion and higher visibility. Potential sales angle: sponsorships, event activations, and long-term partnerships around campus events and athletics.

Financial Scale Revenue in the range of hundreds of millions, with a sizable student-run operation and multiple similar peers of varying budgets. Potential sales angle: tiered advertising solutions, sponsorships, and co-branded campaigns aligned with university audiences and student engagement.