Sustainability Focus The State News, as Michigan State University's Independent Voice, presents a unique opportunity for partnerships with brands focused on sustainability and environmentally conscious initiatives. Leveraging this association can attract advertisers seeking alignment with a green image.

Tech Savvy With a tech stack including Google Analytics and Akamai, The State News showcases a commitment to leveraging cutting-edge technology. This positions them as an attractive platform for tech companies looking to showcase their products and services to a forward-thinking audience.

Competitive Positioning Being in the same revenue bracket as established newspapers like The Harvard Crimson and The Daily Californian, The State News can provide a competitive advertising platform to companies looking to reach a similar audience segment. Strategic advertising partnerships can help capitalize on this competitive positioning.

Educational Partnership Given that The State News is run by Michigan State University students and aims to prepare them for the professional world, there is an opportunity for educational institutions and career development programs to partner with the publication. Such partnerships can enhance brand visibility and attract prospective students or talent.

Regional Advertising Reach Located in East Lansing, Michigan, The State News offers a regional advertising opportunity for businesses looking to target a specific geographic market. Local businesses seeking to enhance brand visibility and engage with the local community can benefit from advertising with The State News.