Online Expansion Leverage the Rouxbe partnership and focus on online pastry education to scale enrollments beyond Chicago. Propose services such as LMS integration, custom course development, localization for new markets, and analytics dashboards to optimize online learning and retention.

Niche Leadership As the only major pastry-focused higher education institution in North America with a strong alumni base, the school offers a compelling channel for corporate training with hospitality brands, bakeries, and culinary chains seeking upskilling credentials and turnkey pastry programs.

Small Team Growth The lean team size indicates a need for scalable enrollment software and outsourced support, including a CRM, admissions automation, and student information system integrations to drive growth without proportional headcount.

Marketing Modernization Current digital marketing footprint shows readiness for advanced tactics; opportunities exist to deliver optimization services in SEO, content marketing, attribution analytics, and automated nurture campaigns to boost inquiries and conversions.

Global Reach Our online offerings enable national and international reach; pursue partnerships with culinary associations and hospitality networks, co-branded online courses, and professional short programs to grow the student base beyond the local market.