Foot health opportunity Leverage the pedorthic focus established since 2009 to cross-sell premium footwear and custom insoles to customers seeking foot health solutions, expanding into comfort and orthopedic footwear lines.

Expansion potential Current location offers ample sales floor space and strong accessibility; explore partnerships with nearby retailers or brands for in-store clinics, events, or limited-time pop-ups to attract foot-focused shoppers.

Brand portfolio Highlight and upsell higher quality footwear brands already carried, such as Frye and Zodiac equivalents, with bundled offers, loyalty incentives, and foot-health consultations to increase average order value.

Digital engagement Utilize existing tech stack (HubSpot, Mailchimp, Google Analytics) to run targeted campaigns for foot-health aware segments, promote in-store events, and retarget website visitors with product recommendations.

Local heritage Capitalize on the long-standing Green Bay history since 1970 to position The Heel as a trusted, community-focused brand; host nostalgia-driven promotions and local collaborations to drive foot traffic and repeat customers.