Market Position The Larkin Group operates as a leading real estate agency in St. George and Cedar City, Utah, with a strong local presence and a reputation for helping clients buy, sell, and invest in real estate, indicating ample opportunities to expand service offerings in residential and investment property markets.

Growth Potential With annual revenues estimated between $10 million and $25 million and a team of 11 to 50 employees, there is significant potential to scale operations, attract more clients, and increase market share by leveraging technology and targeted marketing strategies.

Competitive Edge Compared to larger national firms like JLL and Cushman & Wakefield, The Larkin Group can capitalize on its local expertise and personalized service model to differentiate itself, creating opportunities for partnerships and referral networks with larger firms seeking local market insights.

Technology Use Although specific technology details are not provided, modern real estate firms can enhance client engagement and operational efficiency through digital marketing, virtual tours, and customer relationship management tools, which can serve as key sales enablers for this company.

Customer Focus Given their emphasis on helping clients buy, sell, and invest, there are opportunities to develop targeted financial products or advisory services that complement real estate transactions, potentially unlocking additional revenue streams and strengthening client loyalty.