The Manhattan Toy Company
ManufacturingMinnesota, United States51-200 Employees
Play is discovery and exploration, and joy, and growth, and learning, and so much more. And for us play is serious work.
Recent Acquisition Growth The Manhattan Toy Company was acquired by Crown Crafts in March 2023 for 17 million dollars, indicating potential for expanded distribution channels and strategic collaborations within the baby and toddler products market.
Strategic Partnerships Partnerships with brands like LEGO and Babylist suggest opportunities to co-develop licensed products and integrate with popular registries, enhancing product appeal and market reach.
Product Innovation Launching new plush items, including LEGO minifigure plush and STAR WARS characters, highlights a focus on licensed and themed toys, opening avenues to target franchise enthusiasts and collectors.
Market Presence With revenue estimated between 10 million and 50 million dollars and a diverse active product line, there is significant scope to expand into new retail channels and international markets.
Digital & E-Commerce Focus The company's utilization of various online tech platforms and reviews management tools indicates an emphasis on digital engagement and direct-to-consumer sales opportunities.
The Manhattan Toy Company uses 8 technology products and services including Carro, JSON-LD, jQuery, and more. Explore The Manhattan Toy Company's tech stack below.
| The Manhattan Toy Company Email Formats | Percentage |
| FirstL@manhattantoy.com | 63% |
| Last@manhattantoy.com | 27% |
| LastF@manhattantoy.com | 8% |
| First.Last@manhattantoy.com | 2% |
ManufacturingMinnesota, United States51-200 Employees
Play is discovery and exploration, and joy, and growth, and learning, and so much more. And for us play is serious work.
The Manhattan Toy Company's revenue is estimated to be in the range of $25M$50M
The Manhattan Toy Company's revenue is estimated to be in the range of $25M$50M