Public participation niche Target public sector and government clients seeking stakeholder engagement, consensus-building, and multi-stakeholder facilitation services. Emphasize TPC’s 130 years of cumulative experience and leadership in IAP2 as a differentiator.

Small team agility Leverage the small team size (2-10 employees) to pitch cost-effective, highly customized engagement programs with rapid turnaround times for local government projects and private sector initiatives.

Diverse service bundle Cross-sell comprehensive offerings from strategic planning and risk communication to citizen advisory groups and employee focus programs. Present end-to-end solutions that reduce client vendor fragmentation.

Technology-led outreach Highlight current tech stack (HubSpot Analytics, Constant Contact, data visualization with C3.js/Underscore.js) to support scalable, measurable engagement campaigns and transparent reporting for stakeholders.

Emerging market opportunities Position against larger platforms by stressing specialized expertise in public participation and governance-focused outcomes, while pursuing partnerships or subcontracting with bigger players like Cvent or Whova for larger, multi-site engagements.