Public participation niche The Participation Company specializes in strategic planning, stakeholder engagement, and consensus-building for public and private sector clients, indicating strong sales potential with government agencies and large organizations undertaking public participation programs.

Low headcount, high expertise With a small team (2-10 employees) and founders who are seasoned leaders in IAP2, emphasize personalized service and senior-level access as a differentiator when targeting clients seeking hands-on facilitation and customized participation solutions.

Experience lever A track record spanning 130 years of cumulative experience across 1,500 projects positions the firm as a credible partner for complex stakeholder processes, enabling upsell into larger, multi-stakeholder initiatives.

Education and training Offering conflict resolution and communications training presents a cross-sell opportunity to clients needing staff development, scenario planning, and capacity-building around public engagement and risk communication.

Tech and trust Utilize the stated technology stack and privacy safeguards as a selling point to reassure clients about secure, efficient public engagement deliverables, while differentiating from larger platforms used by competitors.