The Research Group

Market ResearchMaryland, United States2-10 Employees

The Research Group is a small market research firm based in Baltimore, Maryland. It conducts a range of listening-based research—hybrid listening sessions, virtual research, focus groups, and in-depth interviews—to support decision-making. The team draws on disciplines spanning psychology, sociology, anthropology, neurolinguistics, technology, and neuroscience to understand how human behavior relates to transactions and influence.

The company combines qualitative, quantitative, and hybrid methods to surface nuanced consumer insights that inform strategic choices. It seeks to understand consumers by engaging audiences through traditional research approaches and social channels. Founded by Barbara Gassaway, a master moderator with a background in marketing and management from the University of Maryland, the firm has also featured her as a guest lecturer on qualitative market research strategy at institutions such as the College of Notre Dame, Johns Hopkins University, and Loyola College.

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