Insights

Expanding Outdoor Offerings Sportsman's Guide maintains a diverse product portfolio across hunting, fishing, shooting, camping, and outdoor living segments, presenting multiple cross-selling opportunities to outdoor enthusiasts and expanding customer lifetime value.

Digital Marketing Optimization Utilizing advanced digital marketing tools such as Google Ads, Facebook Pixel, TikTok Pixel, and Salesforce, the company demonstrates a strong online presence, which can be leveraged for targeted advertising campaigns and personalized outreach to boost sales.

Recent Facility Closure The closure of South Saint Paul distribution facility suggests a strategic shift that may open opportunities to optimize logistics, explore third-party logistics partnerships, or tailor product offerings for regional demand.

Product Innovation Focus Launching new ice fishing gear and survival surplus sections indicates a focus on seasonal and emergency product markets, presenting opportunities to promote high-margin specialized products during peak seasons.

Market Positioning With revenue estimates between $50 million and $100 million and comparable companies with larger footprints, there is potential to expand market share through targeted marketing, exclusive partnerships, and leveraging innovative product categories to attract dedicated outdoor enthusiasts.

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The Sportsman's Guide Tech Stack

The Sportsman's Guide uses 8 technology products and services including Google Ads Conversion Tracking, Cloudflare CDN, SQL, and more. Explore The Sportsman's Guide's tech stack below.

Google Ads Conversion Tracking
Analytics
Cloudflare CDN
Content Delivery Network
SQL
Database
Smartsheet
Project Management
Moz
Search Marketing
Angular Material
UI Frameworks
Microsoft IIS
Web Servers
Facebook
Widgets

Media & News

The Sportsman's Guide's Email Address Formats

The Sportsman's Guide uses at least 1 format(s):

The Sportsman's Guide Email Formats	Example	Percentage
First.Last@sportsmansguide.com	John.Doe@sportsmansguide.com	65%
FLast@sportsmansguide.com	JDoe@sportsmansguide.com	30%
FirstLast@sportsmansguide.com	JohnDoe@sportsmansguide.com	4%
Last@sportsmansguide.com	Doe@sportsmansguide.com	1%

Frequently Asked Questions

Where is The Sportsman's Guide's headquarters located?

The Sportsman's Guide's main headquarters is located at 411 Farwell Avenue, South St. Paul, MN 55075, US. The company has employees across 4 continents, including North AmericaEuropeAsia.

What is The Sportsman's Guide's phone number?

You can contact The Sportsman's Guide's main corporate office by phone at

+1-651-451-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is The Sportsman's Guide's official website and social media links?

The Sportsman's Guide's official website is sportsmansguide.com and has social profiles on LinkedIn.

How much revenue does The Sportsman's Guide generate?

As of October 2025, The Sportsman's Guide's annual revenue is estimated to be $500M.

What is The Sportsman's Guide's NAICS code?

The Sportsman's Guide's NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does The Sportsman's Guide have currently?

As of October 2025, The Sportsman's Guide has approximately 210 employees across 4 continents, including North AmericaEuropeAsia. Key team members include Vice President Human Resources: L. T.Ceo: B. J.Svp, It & Web Development: E. T.. Explore The Sportsman's Guide's employee directory with LeadIQ.

What industry does The Sportsman's Guide belong to?

The Sportsman's Guide operates in the Sporting Goods Manufacturing industry.

What technology does The Sportsman's Guide use?

The Sportsman's Guide's tech stack includes Google Ads Conversion TrackingCloudflare CDNSQLSmartsheetMozAngular MaterialMicrosoft IISFacebook.

What is The Sportsman's Guide's email format?

The Sportsman's Guide's email format typically follows the pattern of First.Last@sportsmansguide.com. Find more The Sportsman's Guide email formats with LeadIQ.

When was The Sportsman's Guide founded?

The Sportsman's Guide was founded in 1977.

The Sportsman's Guide

Sporting Goods ManufacturingUnited States201-500 Employees

Sportsman’s Guide is a leading e-retailer of outdoor sporting goods including Hunting, Fishing, Shooting, Firearms and Ammo, Clothing and Footwear, Camping, Military Surplus, and Outdoor Living products. We are one part of a formidable outdoor adventure group selling top-name and private label brands through a powerhouse e-commerce business. Growing from a company that originated in our founder's basement to a major online and catalog retailer requires a lot of effort from many great people. These people are more than employees, they are our friends and neighbors, campers, and hunting buddies. We love the great outdoors, and we bring it with us when we come to work. Join us as we lead the way in delivering exceptional products, with the bonus upside of having access to our own playground of toys.