Insights

Growing Market Presence THE UPSIDE SPORT has expanded rapidly since its 2013 launch, establishing a strong international retail presence through partnerships with high-end stores like Net-a-Porter, Nordstroms, and Selfridges. This indicates a robust demand for stylish activewear, presenting opportunities to deepen distribution channels and explore new high-end retail collaborations.

Focus on Sustainability The recent launch of a sustainable activewear collection highlights the brand's commitment to eco-friendly practices. This focus aligns with consumer trends favoring sustainability, suggesting opportunities to target environmentally conscious shoppers and develop marketing strategies emphasizing eco-credentials.

Sport-Style Integration Partnerships with fitness brands like Strong Pilates demonstrate a strategic move to blend sports and lifestyle markets. Sales efforts can leverage these collaborations to promote co-branded collections, targeting fitness enthusiasts seeking fashionable athleisure for both workouts and daily wear.

Mid-Tier Revenue Potential With revenue estimated between one and ten million dollars, THE UPSIDE SPORT is positioned as a premium yet accessible activewear brand. This creates opportunities to upsell existing customers and attract new segments in the mid-tier luxury activewear market, especially through targeted digital marketing and exclusive collaborations.

Technology Utilization The brand’s tech stack, including tools like Klaviyo, Emarsys, and React, indicates a strong digital marketing and customer engagement foundation. Leveraging this technologically advanced approach can enhance personalized marketing campaigns, boost online sales, and foster customer loyalty through tailored experiences and targeted outreach.

THE UPSIDE SPORT Tech Stack

THE UPSIDE SPORT uses 8 technology products and services including Microsoft Clarity, React, Klaviyo, and more. Explore THE UPSIDE SPORT's tech stack below.

  • Microsoft Clarity
    Analytics
  • React
    Javascript Frameworks
  • Klaviyo
    Marketing Automation
  • Emarsys
    Marketing Automation
  • Ruby
    Programming Languages
  • reCAPTCHA
    Security
  • DHL
    Transportation And Fleet Management
  • X-Content-Type-Options
    Web & Portal Technology

THE UPSIDE SPORT's Email Address Formats

THE UPSIDE SPORT uses at least 2 format(s):
THE UPSIDE SPORT Email FormatsExamplePercentage
First@theupsidesport.comJohn@theupsidesport.com
64%
First.Last@theupsidesport.comJohn.Doe@theupsidesport.com
36%
First@theupside.comJohn@theupside.com
75%
Last@theupside.comDoe@theupside.com
25%

Frequently Asked Questions

Where is THE UPSIDE SPORT's headquarters located?

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THE UPSIDE SPORT's main headquarters is located at 98 Barcom Ave, Sydney, New South Wales 2010, AU. The company has employees across 2 continents, including OceaniaNorth America.

What is THE UPSIDE SPORT's official website and social media links?

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THE UPSIDE SPORT's official website is theupside.com and has social profiles on LinkedIn.

What is THE UPSIDE SPORT's NAICS code?

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THE UPSIDE SPORT's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does THE UPSIDE SPORT have currently?

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As of October 2025, THE UPSIDE SPORT has approximately 33 employees across 2 continents, including OceaniaNorth America. Key team members include Chief Executive Officer: P. B.Head Of Design: A. H.Head Of Finance: R. B.. Explore THE UPSIDE SPORT's employee directory with LeadIQ.

What industry does THE UPSIDE SPORT belong to?

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THE UPSIDE SPORT operates in the Retail Apparel and Fashion industry.

What technology does THE UPSIDE SPORT use?

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THE UPSIDE SPORT's tech stack includes Microsoft ClarityReactKlaviyoEmarsysRubyreCAPTCHADHLX-Content-Type-Options.

What is THE UPSIDE SPORT's email format?

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THE UPSIDE SPORT's email format typically follows the pattern of First@theupsidesport.com. Find more THE UPSIDE SPORT email formats with LeadIQ.

When was THE UPSIDE SPORT founded?

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THE UPSIDE SPORT was founded in 2013.
THE UPSIDE SPORT

THE UPSIDE SPORT

Retail Apparel and FashionAustralia11-50 Employees

While the days are kept busy and one’s free time becomes fleeting, finding the hours to keep active and stay fit is put on the back burner. THE UPSIDE SPORT strives towards the philosophy of a healthy lifestyle made attainable through practical and stylish fashion that will have you looking chic during your workout, at work and for all day comfort. 

Founded by Australian fashion icon Jodhi Meares, THE UPSIDE’s early ethos laid in establishing a bold brand that catered to sartorially sophisticated and time savvy individuals who led demanding lives but cherished their training. A fitness enthusiast herself, Meares found it difficult to find activewear to support her whilst training but also keep her looking stylish for afternoon meetings. THE UPSIDE was born to fill that void for women and men alike.

The key ingredient to THE UPSIDE’s refined approach is undoubtedly Meares’ extensive experience in the world of fashion. 

Established in 2013 and within a year of launching in Australia, THE UPSIDE had grained great traction, growing its reach around the world. The brand can now be found in some of the finest stores and websites from around the world, including Matches, Carbon 38, Net-a-Porter, Nordstroms, Lane Crawford and Selfridges to name a few.

In 2016, THE UPSIDE launched their widely anticipated menswear range, THE UPSIDE Man. 

Rapidly becoming the go-to label for fashionable sportswear, THE UPSIDE has grown leaps and bounds in the short time since its launch. With a great deal in the works, and exciting seasons ahead, THE UPSIDE continues to demonstrate its significance as a leading luxury active wear label.

Section iconCompany Overview

Headquarters
98 Barcom Ave, Sydney, New South Wales 2010, AU
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2013
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    THE UPSIDE SPORT's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    THE UPSIDE SPORT's revenue is estimated to be in the range of $1M$10M

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