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Insights

Sustainable Collaboration Opportunity to expand partnerships around sustainable activewear, leveraging recent January 2024 sustainable collection launches with Strong Pilates to attract retailers and fitness franchises focused on eco-friendly products.

Omnichannel Synergy Recent collaboration with Stock In Store indicates a push toward seamless online to in-store experiences; sales outreach can target multi-channel retailers and DTC retailers seeking integrated shopping journeys.

Global Luxury Footprint Established international distribution with high-end retailers (Matches, Net-a-Porter, Nordstrom, Selfridges) suggests opportunities to place new premium activewear drops with luxury department stores and curated online marketplaces.

Men’s Expansion The launch of THE UPSIDE Man in 2016 indicates a proven male segment; explore opportunities with men’s specialty retailers, gyms, and lifestyle retailers targeting upscale male athleisure.

Growth Financing Signals Revenue band and growth trajectory imply potential for scaled wholesale partnerships and private-label collaborations with medium-to-large retailers seeking premium activewear lines.

Similar companies to THE UPSIDE

THE UPSIDE Tech Stack

THE UPSIDE uses 8 technology products and services including AdRoll, Microsoft Advertising, iCIMS, and more. Explore THE UPSIDE's tech stack below.

THE UPSIDE's Email Address Formats

THE UPSIDE uses at least 4 email formats:
THE UPSIDE Email FormatsExamplePercentage
First@theupsidesport.comJohn@theupsidesport.com
64%
First.Last@theupsidesport.comJohn.Doe@theupsidesport.com
36%
First@theupside.comJohn@theupside.com
75%
Last@theupside.comDoe@theupside.com
25%

Frequently Asked Questions

What is THE UPSIDE's official website and social media links?

Minus sign iconPlus sign iconTHE UPSIDE's official website is theupside.com and has social profiles on LinkedIn.

How much revenue does THE UPSIDE generate?

Minus sign iconPlus sign icon As of August 2026, THE UPSIDE's annual revenue is estimated to be $1M - $10M.

What is THE UPSIDE's NAICS code?

Minus sign iconPlus sign iconTHE UPSIDE's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does THE UPSIDE have currently?

Minus sign iconPlus sign iconAs of August 2026, THE UPSIDE has approximately 39 employees across 2 continents, including Oceania and North America. Key team members include Chief Executive Officer: P. B., Head Of Design: A. H. and Head Of Finance: R. B. Explore THE UPSIDE's employee directory with LeadIQ.

What industry does THE UPSIDE belong to?

Minus sign iconPlus sign iconTHE UPSIDE operates in the Retail Apparel and Fashion industry.

What technology does THE UPSIDE use?

Minus sign iconPlus sign iconTHE UPSIDE's tech stack includes AdRoll, Microsoft Advertising, iCIMS, BigCommerce, Google Workspace, Mailgun, Klaviyo and New Relic.

What is THE UPSIDE's email format?

Minus sign iconPlus sign iconTHE UPSIDE's email format typically follows the pattern of First@theupsidesport.com. Find more THE UPSIDE email formats with LeadIQ.

When was THE UPSIDE founded?

Minus sign iconPlus sign iconTHE UPSIDE was founded in 2013.
THE UPSIDE logo

THE UPSIDE

Retail Apparel and FashionNew South Wales, Australia11-50 Employees

THE UPSIDE is a Retail Apparel and Fashion company based at 98 Barcom Avenue, Sydney, New South Wales 2010, Australia, with 11-50 employees and a website at theupside.com. The brand's THE UPSIDE SPORT line focuses on activewear designed for workouts, daily activities, and work, emphasizing practicality and all-day comfort. Founded in 2013 by Australian fashion designer Jodhi Meares, THE UPSIDE introduced a menswear range, THE UPSIDE Man, in 2016. The company has an international presence through stockists and online platforms including Matches, Carbon 38, Net-a-Porter, Nordstroms, Lane Crawford, and Selfridges. In January 2024, THE UPSIDE SPORT announced a partnership with STRONG Pilates and launched a sustainable activewear collection.

Section iconCompany Overview

Website
theupside.com
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2013
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $1M - $10M

    THE UPSIDE's revenue is estimated to be in the range of $1M - $10M

Company Leadership

  • Chief Executive Officer at THE UPSIDE
    P. B.
    Chief Executive Officer
    Mobile Phone
  • Head Of Design at THE UPSIDE
    A. H.
    Head Of Design
    Mobile Phone
  • Head Of Finance at THE UPSIDE
    R. B.
    Head Of Finance
    Mobile Phone
  • Head Of Merchandise at THE UPSIDE
    S. B.
    Head Of Merchandise
    Mobile Phone
  • Head Of Operations at THE UPSIDE
    J. C.
    Head Of Operations
    Mobile Phone

Employee Directory

  • Retail Manager at THE UPSIDE
    V. P.
    Retail Manager
    Mobile Phone
  • Ecommerce Manager at THE UPSIDE
    S. G.
    Ecommerce Manager
    Mobile Phone
  • Commercial Operations Lead at THE UPSIDE
    K. H.
    Commercial Operations Lead
    Mobile Phone
  • Sales And Marketing Manager at THE UPSIDE
    S. M.
    Sales And Marketing Manager
    Mobile Phone
  • Senior Graphic Designer at THE UPSIDE
    C. H.
    Senior Graphic Designer
    Mobile Phone

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