Family-owned credibility Leverage Thelen Auto Group’s long-standing family legacy and community involvement to build trust with prospects, especially in the Great Lakes Bay Region.

Private label potential Position OEM parts, service, and body shop capabilities as a recurring revenue hook for local fleets and used-vehicle buyers who value aftersales support and factory-certified maintenance.

Local sponsorship leverage Capitalize on extensive community involvement and sponsorships to create co-marketing opportunities with charities and local events, driving foot traffic and brand affinity.

Service and parts upsell Highlight the state-of-the-art service department and genuine OEM parts to upsell maintenance plans, warranties, and accessory packages to new and existing customers.

Digital marketing readiness Utilize the current tech stack and online presence to target regional buyers with digital advertising, retargeting, and lead capture focused on inventory availability and service bookings.