Expansion through Strategic Partnerships BroadSoft's recent collaborations with industry leaders such as Cisco, Optus, and Construction Industry Service Corporation highlight opportunities to offer integrated unified communication solutions. Targeting organizations seeking to enhance their cloud-based telephony and collaboration services can be a key sales focus.

Growing Cloud Communications Market With a revenue range of 100 to 250 million and a significant product portfolio including contact center solutions and cloud telephony, BroadSoft is well-positioned in the expanding cloud communications sector. Targeting mid-sized to large enterprises looking to modernize their communication infrastructure presents a strong sales opportunity.

Industry Focus on Hospitality and Contact Centers Recent hires and product launches in hospitality and call center solutions indicate a strategic focus area. Businesses in these sectors seeking advanced and speech-enabled contact center technology could benefit from tailored solutions, opening upsell and cross-sell avenues.

Competitive Landscape Leveraging Cisco Affiliation As part of Cisco, BroadSoft benefits from strong brand recognition and a broad customer base. Approaching organizations familiar with Cisco's ecosystem who require specialized unified communication services can facilitate quick adoption and sales conversions.

Technological Innovation and Leadership With a focus on enhancing cloud-based services like call center solutions and IVR systems, BroadSoft demonstrates a commitment to technological innovation. Selling complementary advanced communication tools and integrations to existing clients, as well as prospects seeking cutting-edge solutions, can boost revenue opportunities.