TraxSales Inc
Software DevelopmentTexas, United States2-10 Employees
TraxSales Inc is a software development company based in Houston, Texas. The privately held firm focuses on camera-based people counting and customized upboard software for the retail sector, aiming to improve in-store performance by accurately measuring foot traffic and converting it into actionable insights. Its products are designed to help retailers understand customer flow and staff interactions in order to assess and optimize sales effectiveness. The company notes a history of serving a global network of dealers, positioning itself within the retail analytics space as a provider of measurement-driven solutions. Recent developments include the launch of an affiliate program and an automation feature that excludes staff from visitor data to improve the accuracy of customer conversion metrics. TraxSales has roots dating back to the founder’s experience running a furniture chain in Houston, emphasizing the value of measurement. The firm operates in the software development industry and serves a diverse range of retail clients worldwide." } ) } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } }