Insights

Market positioning TSG is a mid-sized analytics and consulting player serving over 1,000 clients in the payments ecosystem, suggesting sales opportunities in expanding analytics, market intelligence, and bespoke advisory services to both Fortune 500 and high-value brands seeking competitive insights.

Industry relevance Operating in financial services with a payments focus, TSG can be a target for partnerships or upsell of advanced analytics, benchmarking, and trend reports that help clients optimize payment strategies, merchant acquiring, and fintech integrations.

Digital footprint Tech stack includes Google Ads, The Trade Desk, HubSpot, WordPress, Shopify, and Adobe Suite, indicating receptiveness to data-driven marketing, CRM-driven outreach, and potential for co-marketing, data modernization, and marketing analytics solutions.

Growth signals Recent news around major healthcare players and AI adoption highlights a market appetite for technology-enabled growth and efficiency; this suggests cross-industry sharing of best practices and opportunities to introduce AI-powered analytics or automation services to TSG’s client base in payments and fintech.

Financial and scale cues Revenue range of 50 to 100 million with 51-200 employees positions TSG as a growth-focused firm that could benefit from services to scale such as enterprise-grade data platforms, broader consulting capabilities, and expansion into adjacent geographies or verticals.

Similar companies to TSG

TSG Tech Stack

TSG uses 8 technology products and services including Google Ads, The Trade Desk, Crazy Egg, and more. Explore TSG's tech stack below.

Media & News

TSG's Email Address Formats

TSG uses at least 5 email formats:
TSG Email FormatsExamplePercentage
FLast@thestrawgroup.comJDoe@thestrawgroup.com
78%
First@thestrawgroup.comJohn@thestrawgroup.com
9%
Last@thestrawgroup.comDoe@thestrawgroup.com
7%
FirstL@thestrawgroup.comJohnD@thestrawgroup.com
6%
FLast@tsgpayments.comJDoe@tsgpayments.com
100%

Frequently Asked Questions

What is TSG's phone number?

Minus sign iconPlus sign icon
You can contact TSG's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is TSG's stock symbol?

Minus sign iconPlus sign icon
TSG is a publicly traded company; the company's stock symbol is BTSG.

What is TSG's official website and social media links?

Minus sign iconPlus sign icon
TSG's official website is tsgpayments.com and has social profiles on LinkedIn.

How much revenue does TSG generate?

Minus sign iconPlus sign icon
As of September 2026, TSG's annual revenue is estimated to be $50M - $100M.

What is TSG's NAICS code?

Minus sign iconPlus sign icon
TSG's NAICS code is 52 - Finance and Insurance.

How many employees does TSG have currently?

Minus sign iconPlus sign icon
As of September 2026, TSG has approximately 175 employees across 3 continents, including North America, Asia and Oceania. Key team members include Managing Partner: E. C., Materials Manager: K. W. and Senior Associate: E. N. Explore TSG's employee directory with LeadIQ.

What industry does TSG belong to?

Minus sign iconPlus sign icon
TSG operates in the Financial Services industry.

What technology does TSG use?

Minus sign iconPlus sign icon
TSG's tech stack includes Google Ads, The Trade Desk, Crazy Egg, HubSpot Analytics, WordPress, Shopify, Microsoft 365 and Adobe Creative Suite.

What is TSG's email format?

Minus sign iconPlus sign icon
TSG's email format typically follows the pattern of FLast@thestrawgroup.com. Find more TSG email formats with LeadIQ.

When was TSG founded?

Minus sign iconPlus sign icon
TSG was founded in 2006.
TSG logo

TSG

Financial ServicesNebraska, United States51-200 Employees

The Strawhecker Group (TSG) is an analytics and consulting firm that serves the payments ecosystem on a global basis. It counts more than 1,000 clients, ranging from Fortune 500 companies to leading global brands, and combines strategic services, market intelligence, and analytics to deliver information that supports decision-making. 

The company is based in Omaha, Nebraska, and operates within the financial services sector as a mid-sized firm. Its work centers on providing actionable, accessible insights to clients across the payments landscape, drawing on a mix of advisory and analytical offerings.

Section iconCompany Overview

Phone number
Stock Symbol
BTSG
NAICS Code
52 - Finance and Insurance
Founded
2006
Employees
51-200

Section iconFunding & Financials

  • $50M - $100M

    TSG's revenue is estimated to be in the range of $50M - $100M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.