Umbel

Software DevelopmentTexas, United States51-200 Employees

Umbel develops a data management platform aimed at brands in sports, memberships, and entertainment access to collect, organize, and activate their customer data. The platform covers the data lifecycle from collection through analysis to help clients boost engagement and loyalty among their audiences. Based in Austin, Texas, and founded in 2010, the company operates as a mid-sized software provider. It positions its offering as a first-party data management platform focused on sports and entertainment, enabling brands to translate fan data into actionable insights. In 2016, Umbel expanded its capabilities by acquiring Lodestone Social Media LLC, broadening its engagement options across multiple channels for brands.

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