Insights

Premium clean snacking Unreal Snacks has a growing footprint in major retailers (Target, Whole Foods, Costco, Sprouts, Kroger, Publix) and strong e-commerce channels, indicating opportunities to upsell better-for-you snacks across large store networks and online platforms.

Sugar reduction trend Product focus on 100% real ingredients with less sugar and no artificial dyes or preservatives aligns with health-conscious consumer demand, suggesting potential cross-sell with other clean-label brands and retailers prioritizing healthier portfolios.

Limited edition collaborations Recent marketing moves include Coco Bag collaboration and seasonal launches, signaling potential for co-branded SKUs with retailers or fashion/lifestyle partners to drive impulse purchases and media visibility.

New product cadence Frequent introductions such as Peanut Butter Drops and vegan S’mores kits indicate agility in product innovation, presenting sales opportunities to target retailers seeking fresh, on-trend snacks with clear differentiators.

Sustainable shelf presence Smaller team with rapid expansion goals and breadth of distribution imply capacity to support pilot programs, limited-time offers, and in-store promotions that can test category growth and validate new retailers or regions.

Similar companies to Unreal Snacks

Unreal Snacks Tech Stack

Unreal Snacks uses 8 technology products and services including Reddit Ads, Power BI, Figma, and more. Explore Unreal Snacks's tech stack below.

Media & News

Unreal Snacks's Email Address Formats

Unreal Snacks uses at least 4 email formats:
Unreal Snacks Email FormatsExamplePercentage
FLast@unrealsnacks.comJDoe@unrealsnacks.com
95%
Last@unrealsnacks.comDoe@unrealsnacks.com
5%
FLast@getunreal.comJDoe@getunreal.com
91%
First.Last@getunreal.comJohn.Doe@getunreal.com
9%

Frequently Asked Questions

What is Unreal Snacks's phone number?

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You can contact Unreal Snacks's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Unreal Snacks's official website and social media links?

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Unreal Snacks's official website is unrealsnacks.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Unreal Snacks generate?

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As of October 2026, Unreal Snacks's annual revenue is estimated to be $25M - $50M.

What is Unreal Snacks's SIC code and NAICS code?

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Unreal Snacks's SIC code is 2099 - Food Preparations, Not Elsewhere Classified and NAICS code is 722 - Food Services and Drinking Places.

How many employees does Unreal Snacks have currently?

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As of October 2026, Unreal Snacks has approximately 99 employees across 4 continents, including North America, Europe and Asia. Key team members include Vice President Of Sales: T. W., Director Of Sales- Target: A. C. and Norcal Area Sales Manager: K. G. Explore Unreal Snacks's employee directory with LeadIQ.

What industry does Unreal Snacks belong to?

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Unreal Snacks operates in the Food and Beverage Services industry.

What technology does Unreal Snacks use?

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Unreal Snacks's tech stack includes Reddit Ads, Power BI, Figma, NetSuite, Google Workspace, Freshworks Freshdesk, Airtable and Piwik PRO Core.

What is Unreal Snacks's email format?

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Unreal Snacks's email format typically follows the pattern of FLast@unrealsnacks.com. Find more Unreal Snacks email formats with LeadIQ.

How much funding has Unreal Snacks raised to date?

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As of October 2026, Unreal Snacks has raised $19M in funding. The last funding round occurred on Nov 26, 2013 for $4.7M.

When was Unreal Snacks founded?

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Unreal Snacks was founded in 2011.
Unreal Snacks logo

Unreal Snacks

Food and Beverage ServicesMassachusetts, United States51-200 Employees

Unreal Snacks is a Boston-based company in the food and beverage services sector pursuing a mission to unjunk the world by offering chocolate snacks made with simple ingredients and reduced sugar. The brand originated from two kids who questioned why candy had to be loaded with sugar and artificial additives, and it has grown into a national presence. Today Unreal products are available in more than 33,000 locations, including retailers such as Target, Whole Foods Market, Costco, Sprouts, Kroger, and Publix, as well as regional stores. The company sells online through its own site, Amazon, and Thrive Market.

The brand targets everyday shoppers seeking snack options with cleaner ingredients, avoiding artificial dyes, flavors, and preservatives and offering lower sugar. In 2026 Unreal expanded its product lineup with a new launch, Peanut Butter Drops, unveiled at the Sweets & Snacks Expo, signaling ongoing product development.

Section iconCompany Overview

Phone number
SIC Code
2099 - Food Preparations, Not Elsewhere Classified
NAICS Code
722 - Food Services and Drinking Places
Founded
2011
Employees
51-200

Section iconFunding & Financials

  • $19M

    Unreal Snacks has raised a total of $19M of funding over 3 rounds. Their latest funding round was raised on Nov 26, 2013 in the amount of $4.7M as a Venture Round.

  • $25M - $50M

    Unreal Snacks's revenue is estimated to be in the range of $25M - $50M

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