Growing Market Presence With seven studios across Washington State and Arizona, Vie Athletics demonstrates a regional growth strategy, indicating potential for expansion or franchising opportunities in similar markets with a focus on women-focused fitness solutions.

Niche Audience Appeal Specializing in women-designed strength training opens avenues to target health-conscious women seeking personalized full-body workouts, which could be expanded through strategic partnerships or branded virtual classes.

Digital Engagement Offering on-demand classes via the Vie Home virtual membership showcases innovative use of digital platforms, providing potential for upselling virtual memberships to existing clients and attracting new remote customers.

Revenue Growth Potential With current revenues estimated between 10M and 25M, there is room for significant growth through increased studio openings, diversified services, or expanded virtual offerings tailored to different demographic segments.

Aligned with Industry Trends Positioned within the health and wellness industry, Vie Athletics is well-placed to capitalize on ongoing market trends towards personalized, community-driven fitness experiences, presenting opportunities for strategic alliances or premium service offerings.