Regional expansion VPK UK and Ireland is actively expanding footprint in Europe, including recent investments in Romania and an enlarged UK presence. This signals ongoing capacity growth and multi-market servicing, creating opportunities to upsell more regional packaging projects, cross-border supply agreements, and integrated logistics services for customers with European operations.

Strategic acquisitions Recent hiring and leadership appointments in the UK and Ireland indicate a renewed focus on market penetration and account development. Engage to align with the new MD and sales leadership on targeted verticals, service enhancements, and performance guarantees to capture nibbling business from competitors.

Product innovation Launch of StackIT one-piece corrugated packaging signals a move toward simplified, efficient packaging solutions. Use this to position VPK as a supplier of innovative, cost-saving packaging tech and sustainability-friendly options for ecommerce, retail ready, and transit packaging programs.

Ex-stock capability Unrivalled ex-stock service offering storage for around 20,000 pallets creates a competitive edge for customers with high seasonal demand or just-in-time needs. Propose managed inventory programs, safety stock agreements, and flexible logistics to win volume from companies with complex supply chains.

Sustainability and scale As a fast-growing European fibreboard packaging manufacturer with expanding facilities in Central and Eastern Europe, VPK presents an opportunity to pitch sustainable, recycled-content packaging solutions at scale to customers seeking regulatory compliance and lower total cost of ownership through efficient logistics and consolidated sourcing.