Employee-owned publisher W. W. Norton & Company is the oldest and largest publishing house owned wholly by its employees, indicating a commitment to quality and long-term success that could appeal to customers looking for partnerships with socially responsible companies.

Diverse book portfolio With a diverse portfolio including fiction, nonfiction, poetry, textbooks, cookbooks, and professional books, W. W. Norton & Company offers a wide range of products that can cater to different customer interests, presenting multiple sales opportunities across various genres.

Recent expansion and partnerships Recent hires of key personnel, such as the hiring of a managing director for the U.K. subsidiary and partnerships with organizations like Higheredinprison, showcase W. W. Norton's growth trajectory and the potential for new market opportunities and collaborations.

Technology integration Utilizing a tech stack including React, Google, and Atlassian Jira, W. W. Norton & Company demonstrates a commitment to leveraging modern technology in its operations, which can be an appealing factor for tech-savvy customers seeking innovative solutions in the publishing industry.

Competitive positioning While competing with major players like Penguin Random House and Houghton Mifflin Harcourt, W. W. Norton & Company's employee-owned status, diverse content offerings, and recent expansions can be leveraged to differentiate itself and appeal to customers looking for unique and impactful partnerships.