AI retail Opportunity to expand AI-powered shopping assistant deployments beyond airports into other travel hubs or high-traffic retail corridors, leveraging WHSmith’s existing airport footprint and recent IMo rollout partnerships to cross-sell AI solutions to similar concession operators.

Digital expansion Leverage WHSmith’s multi-brand digital and tech focus (InMotion, AI initiatives) to propose end-to-end tech modernization, including ecommerce optimization, digital signage, and customer analytics solutions for speed and convenience aligned with their travel customer profile.

Airport footprint Target expansion opportunities at additional airport locations and rail hubs where WHSmith operates, offering turnkey solutions for quick-service food, beverages, and travel accessories, plus potential synergies with Fresh+ hospitality arm for captive dining experiences.

Data-driven growth Propose data and analytics services tied to Piwik PRO Core and Google Cloud usage to help optimize store performance, loyalty, and inventory, enabling precision marketing and improved margins across WHSmith Australia’s 50+ stores.

Trust and governance Capitalize on the ongoing accounting investigation by offering transparent, compliant financial and risk-management solutions and internal controls consulting to restore stakeholder confidence while maintaining growth momentum.