Airport Reach Leverage WHSmith Australia’s strong airport presence across multiple major cities and expand partnerships with additional airport authorities or concessions to increase footfall and cross-sell travel essentials, digital accessories, and quick-service food offerings.

AI Shopping Capitalise on the recent AI-powered IMo rollout by offering complementary tech and data services, analytics, and bespoke AI integrations for inventory, promotions, and personalized recommendations to enhance the airport shopping experience.

InMotion Synergy Explore co-branded or exclusive placements within InMotion tech stores for premium headphones, accessories, and lifestyle tech, plus bundle deals with travel essentials to boost average basket size.

Digital Transformation Position as a tech-enabled supplier for WHSmith’s digital and travel accessories segments by offering streamlined e-commerce integrations, point-of-sale upgrades, and digital signage solutions to improve customer engagement and throughput.

Expansion Opportunities Target growth through new airport openings or renewals, including flagship store concepts and Fresh+ hospitality assets, while proposing scalable formats and turnkey rollout plans to accelerate store count and revenue.