WYCON cosmetics
Personal Care Product ManufacturingLombardy, Italy1001-5000 Employees
WYCON Cosmetics is an Italian brand in the personal care sector that develops makeup, skin care, and body care products. Founded in 2009 by Gianfranco Satta, an experienced entrepreneur and distributor, and Raffaella Pagano, a product manager with deep expertise in makeup and body care, the company aims to offer high-quality collections at accessible prices by removing intermediaries between producer and consumer and emphasizing texture and skin feel. Based in Milan, Lombardy, the business operates as a mid- to large-sized enterprise and has pursued a Made in Italy positioning through its early store concept. In Italy, WYCON has established itself as one of the market leaders, with more than 300 monobrand stores in major cities and an international footprint that includes Portugal, Greece, Romania, France, Kosovo, Russia, Kazakhstan, Lebanon, Serbia, Malta, Switzerland, Georgia, and the Middle East. A recent development includes opening a new store in Bari in 2025, signaling ongoing retail expansion. The model centers on providing quality cosmetics at fair prices by eliminating costly intermediaries between producer and consumer.
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