Market Position Yacoubian Research operates within the advertising services industry with a moderate team size of 11-50 employees, suggesting potential for scalable growth and expanded service offerings to bigger clients in the marketing and advertising sector.

Technology Utilization The company's tech stack including Microsoft 365, Google Analytics, and web frameworks like jQuery and Bootstrap indicates a focus on digital marketing and data analytics, creating opportunities to sell advanced marketing tools or analytics services.

Financial Opportunity With annual revenue estimated between 1 million and 10 million dollars, Yacoubian Research represents a viable prospect for targeted upselling or partnership opportunities to enhance their digital marketing capabilities and expand their client base.

Recent Expansion The hiring of Liu as talent buyer for an event space suggests active operational growth and event marketing initiatives, opening doors for sales of event management, content creation, and experiential marketing solutions.

Industry Connectivity As part of a competitive landscape that includes large firms like Kantar and Nielsen, Yacoubian Research's engagement in innovative marketing approaches can be leveraged to introduce specialized tools and services tailored for mid-sized marketing firms seeking differentiation.