YULU (Jumbo Group)
Entertainment ProvidersCalifornia, United States11-50 Employees
YULU, also known as the Jumbo Group, operates internationally as a designer and manufacturer of toys and games that promote active play. Since its founding in 2015, the company is based in Manhattan Beach, California, and positions itself as content creators, storytellers, and entertainers. Its lineup includes active-play products across indoor and outdoor formats, carrying brands such as Flip Finz, Watermelon Smash, Tic Tac Tongue, Helix, Spy Code, and Whacky Shots. These products are designed to support cognitive, physical, social, and emotional development. YULU targets families and children seeking engaging play experiences that foster creativity and problem-solving. As a smaller to mid-sized enterprise with international reach, it has pursued retail expansion, most recently partnering with SpaceandPeople in 2026 to place Hitster, its music-party game, in physical stores at Westfield London and The Trafford Centre in the United Kingdom.