Bynder is a Digital Asset Management SaaS company that allows teams to conquer the complexity and chaos of proliferating assets, touchpoints, and relationships in order to thrive. The company’s platform unifies and transforms the creation and sharing of assets in order to elevate organizations.
As Bynder’s global BDR team had grown over the years, so had their tech stack. So when Morgan Furneaux, Director of Revenue Operations at Bynder, began examining the prospecting process, she immediately noticed a troubling trend.
Every BDR knew how to do outbound prospecting but not everyone was following the optimal process.
Bynder had the right tools in place, but lacked a formal outbound process. Every BDR did things a little bit differently and had their own way of using (or not using) the tools at their disposal. Without a formal processes and training, new BDRs had to take time to figure out what worked and what didn’t. Addressing this oversight became an immediate priority for the Revenue Operations Team at Bynder. As Morgan explained, “We have a great marketing team, but with outbounding, you can always build more pipeline and get more deals closed.”
Admin from outbounding and individual methods for using tools and prospecting lead to inefficient processes and low outbound rates.
Build a standard prospecting
workflow using LeadIQ to reduce time spent on admin in the outbound process, allowing every BDR to efficiently use the tools at their disposal.
The Bynder BDR team now utilizes their entire tech stack in unison for more efficient prospecting and onramp times.