Building Better Outbound Messaging to Drive Revenue

Business leaders are saturated daily with incoming messages from AEs and SDRs. The proliferation of messages makes it hard to stand out. Trends like personalization and “pattern breaking” help. But what about your value prop? What if we can take lessons from ancient storytelling principles to drive interest in your company’s value prop or solution? In this session, you'll learn how storytelling can help your sales and marketing teams articulate your value proposition in a successful and meaningful way that drives interest and, ultimately, revenue.

Dan Rood

VP of Marketing, LeadIQ

Watch on demand

This webinar will teach you:

  • A deep dive into the philosophical structure of a value proposition.

  • How to structure outreach using ancient storytelling principles where narrative structure matters.

  • How to identify and define the roles of Heros, Villains, and Guides in your buyer’s journey.

Table of Contents

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