Personalization, crafting eye-catching subject lines, writing persuasive CTAs, and effective follow-ups. When building outbound sequences that convert, there is so much to consider. That's why we brought in experts from Gong and Inveterate to share their knowledge on creating B2B sequences that convert. Watch our latest event on demand to ensure sellers "win the inbox" and stay top of mind for your buyers.
Nate Robbins
Director of Sales Development, Gong
Jack Doheny
Account Executive, Full Cycle, Inveterate
Brianne Shelley
Mid-Market Account Executive, LeadIQ
Millie Brooks
Director of Digital Marketing & Demand Gen at LeadIQ
How to incorporate personalization and create attention-grabbing subject lines and CTAs that drive action
Best practices for optimizing email deliverability while avoiding spam trigger words
Metrics to track and A/B tests to run for continual improvement and optimization