Heritage as leverage Leverage the long history and 200-year legacy of Italy’s largest privately held wine company to position premium, heritage-driven offerings to distributors and high-end retailers seeking established provenance.

Vertical control Highlight end-to-end control of grape growing, vinification, maturation, storage and bottling at origin to appeal to buyers prioritizing traceability, quality consistency and supply reliability.

Land and scale Present access to 1,800 hectares of vineyards as a differentiator for volume planning, reserve programs, and exclusive allocations for key accounts in national or regional markets.

Globalization angle Position as a heritage brand expanding to global markets with innovative marketing strategies, offering collaborations, private labels, and cross-border distribution opportunities.

Growth through partnerships Target strategic partnerships with mid-market to premium retailers and hospitality groups seeking authentic Italian wine portfolios, shared marketing, and supply chain stability.