Expanding Technology Reach Afiniti recently launched its eXperienceAI solution on AWS Marketplace, indicating a strategic move towards cloud-based AI offerings. This presents an opportunity to target companies seeking advanced customer experience solutions integrated with leading cloud platforms.

Global Expansion Efforts With recent office expansions in Pakistan and increased recruitment in South Asia, Afiniti emphasizes its commitment to growing its regional footprint. Sales strategies can focus on enterprises in emerging markets looking for innovative CX AI technologies.

Strong Investment Backing Receiving a $15 million investment from TRGI and other secured lenders highlights investor confidence and financial stability. These resources enable Afiniti to scale solutions and penetrate new markets, offering opportunities for sales teams to position their complementary services.

Leadership Transition New CEO Jerome Kapelus’s appointment signifies a potential shift in strategic direction, which could open doors for partnership opportunities. It’s advantageous to engage with executive decision-makers during this leadership transition to align offerings with future company initiatives.

Industry Positioning Operating in a competitive space alongside companies like Genesys and RingCentral with comparable revenue and employee sizes, Afiniti focuses on enterprise-level clients across various industries, providing a fertile ground for tailored AI-powered CX solutions tailored to large corporations.