aha insights technology

Market ResearchMichigan, United States2-10 Employees

aha insights technology is a market research company based in Northville, Michigan. It operates an online platform that blends qualitative and quantitative research within the ResTech ecosystem, designed to help clients, research firms, consultants, and brand marketing agencies plan and run consumer and B2B studies. The platform supports digital ethnography, multi-day attitudinal and behavioral studies, concept testing, home use testing, customer experience and journey mapping, and product usage diaries. Beyond the software, a services team provides study design, programming, recruiting, and consulting, along with training and technical support, with options to DIY or outsource the project.

It positions itself as a small team serving the market research industry. In February 2025 it announced the launch of a subscription-based platform for live online focus groups and in-depth interviews.

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