Expansion & Partnerships Leverage Alice + Olivia’s ongoing collaborations with luxury retailers and capsule collections (PQ Swim, The Beatles capsule, resort dressing capsule with Coniglio Palm Beach) to pitch co-branded campaigns, exclusive pop-ups, and limited-edition drops with department stores and specialty retailers.

Cross-Category Upsell The brand has evolved from dresses and pants to a full lifestyle collection including footwear, handbags, accessories, eyewear, and gowns. Propose bundled packages, trend-led coordinated sets, and loyalty-driven cross-sell programs to increase average order value.

Celebrity & Press Advantage With a Hollywood-favorite profile and high-profile fans, position partnerships around influencer-driven drops, exclusive events, and media-driven drop days to boost reach, demand, and urgency in key fashion corridors.

Global & Prestige Footprint The brand operates a widespread boutique network and is available in over 800 department and specialty stores worldwide. Target selective expansion in growing luxury markets and negotiate exclusive store-in-store concepts or early-access programs to drive traffic and premium pricing.

Digital & Tech Readiness Active tech stack includes AdRoll, Criteo, Power BI, Zendesk, SendGrid and others. Offer data-driven marketing services, retargeting partnerships, and robust CRM-driven fan clubs or gifting programs to optimize customer acquisition, retention, and lifetime value.