Strategic Partnerships Angus Reid has a history of partnering with major brands and media outlets (PolicyMe, Best Buy Canada, Yelp, Wealthsimple, Embark, True North Mortgage) and recently integrated into Ipsos. This suggests opportunities for co-branded research programs, benchmark studies, and syndicated polls with large clients seeking credible market insights.

Acquired Capabilities Now part of Ipsos after an acquisition, Angus Reid benefits from broader distribution and client networks. Leverage this to position enhanced polling capabilities, global reach, and cross-border projects to clients expanding from Canada to North America and beyond.

Trusted Brand With a 50-year track record and a reputation for accuracy and quality, target risk-averse organizations in regulated sectors (finance, insurance, healthcare) that require credible, methodologically sound market research and long-term trend tracking.

Tech-Forward Utilizes a modern tech stack (Piwik PRO Core, Google Search Console, Yoast SEO, Flickity, etc.) and an innovation-driven approach. This can be highlighted to clients seeking secure data platforms, privacy-conscious analytics, and digital-first research delivery.

Rapid-Impact Studies Recent high-profile partnerships and timely reports (insurance gaps, back-to-school tech shopping, homeownership affordability) indicate a capability for fast, impact-driven research. Propose sprint projects, quarterly trend briefs, and executive-ready deliverables to clients needing timely insights.