New branding Rebrand completed in June 2025 to The Harris Poll UK, A Stagwell Company, signaling a refreshed market position and potential to re-engage clients with updated messaging and offerings across Advisory, Analytics and Research Services.

Client acquisition Recent contract with Zenith Group for a large-scale survey across 3,059 electric car customers indicates continued success in winning enterprise clients and energy/auto sector opportunities for deeper consumer insight work.

Leadership change Commercial director departure in March 2026 suggests a potential window for relationship mapping with new leadership and cross-sell opportunities across existing accounts and new business development.

Scale potential Revenue range of 10 to 25 million with substantial funding support positions the firm for expanding services and digging into adjacent markets, including digital tools and advisory analytics for brands seeking deeper emotional connections.

Tech enablement Tech stack elements such as iCIMS, Google hosted libraries, Squarespace and analytics tools indicate a modern, scalable platform suitable for upsell of client-facing digital solutions, self-serve research, and enhanced customer journey analytics.