Insights

Expanding Brand Portfolio Armstrong's has recently launched the German premium brand Opel, demonstrating their growth in representing new high-profile automotive brands, which opens opportunities to cross-sell financing, accessories, and after-sales services to a broader customer base.

Premium Customer Experience The company's focus on delivering a premium, experience-oriented service beyond mere vehicle sales indicates a target customer segment receptive to personalized service offerings, upselling warranties, maintenance plans, and luxury accessories.

Diverse Automotive Representation Representing 19 leading global brands across multiple dealerships suggests potential for targeted marketing and customized engagement strategies aligned with the unique needs of different brand enthusiasts and vehicle niches.

Growth and Revenue Potential With estimated revenues between 10 and 25 million dollars and an extensive network of dealerships, Armstrong's presents opportunities to strategically expand service and product lines, tapping into their increasing market presence.

Technological Engagement Utilizing advanced digital marketing tools like Google Ads, Facebook Pixel, and React positions Armstrong's well for exploiting digital channels to promote new models, financing options, and after-sales packages to tech-savvy customers.

Similar companies to Armstrong's

Armstrong's Tech Stack

Armstrong's uses 8 technology products and services including Google Ads, Microsoft Advertising, Facebook Pixel, and more. Explore Armstrong's's tech stack below.

Google Ads
Advertising
Microsoft Advertising
Advertising
Facebook Pixel
Analytics
Stimulus
Javascript Frameworks
React
Javascript Frameworks
Mautic
Marketing Automation
Google
Search Engines
ZURB Foundation
UI Frameworks

Media & News

Armstrong Motor Group launched German Car brand Opel on Apr 30th '22.
Armstrong’s is excited to announce the launch of German Car brand Opel to New Zealand in the coming months.
Mar 29, 2022 | armstrongs.co.nz

Armstrong's's Email Address Formats

Armstrong's uses at least 1 format(s):

Armstrong's Email Formats	Example	Percentage
First.Last@armstrongs.co.nz	John.Doe@armstrongs.co.nz	95%
First.MiddleLast@armstrongs.co.nz	John.MichaelDoe@armstrongs.co.nz	2%
Fir.Last@armstrongs.co.nz	Joh.Doe@armstrongs.co.nz	2%
Last@armstrongs.co.nz	Doe@armstrongs.co.nz	1%

Frequently Asked Questions

What is Armstrong's's official website and social media links?

Armstrong's's official website is armstrongs.co.nz and has social profiles on LinkedIn.

What is Armstrong's's NAICS code?

Armstrong's's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Armstrong's have currently?

As of December 2025, Armstrong's has approximately 501 employees across 4 continents, including OceaniaNorth AmericaAfrica. Key team members include Chief Executive Officer - Act: D. F.Chief Executive Officer: T. K.Chief Marketing Officer: N. B.. Explore Armstrong's's employee directory with LeadIQ.

What industry does Armstrong's belong to?

Armstrong's operates in the Motor Vehicle Manufacturing industry.

What technology does Armstrong's use?

Armstrong's's tech stack includes Google AdsMicrosoft AdvertisingFacebook PixelStimulusReactMauticGoogleZURB Foundation.

What is Armstrong's's email format?

Armstrong's's email format typically follows the pattern of First.Last@armstrongs.co.nz. Find more Armstrong's email formats with LeadIQ.

When was Armstrong's founded?

Armstrong's was founded in 1993.

Armstrong's

Q: What is Armstrong's's official website and social media links?

Armstrong's's official website is armstrongs.co.nz. Armstrong's has social profiles on LinkedIn.

Q: How many employees does Armstrong's have currently?

Armstrong's has approximately 501 employees.

Q: What technology does Armstrong's use?

Armstrong's's tech stack includes Adobe Photoshop, Cloudflare Bot Management, Vue.js, Element UI, PHP.

Motor Vehicle ManufacturingAuckland, New Zealand501-1000 Employees

Armstrong’s is New Zealand's largest independent automotive retail group. Proudly representing 19 of the world's leading automotive brands across 20+ dealerships nationwide. 

We provide a full suite of services, from sales, finance & insurance, after-sales service through to parts & accessories for the following brands - Mercedes-Benz, Jaguar, Land Rover, Audi, Volvo, Porsche, Subaru, Peugeot, Citroën, Opel, Nissan, Mazda, Toyota, Lexus, INEOS, smart, Leapmotor.

Armstrong’s offering is more than one-off. Our people focus on building lifelong customer relationships. Premium to us goes beyond the car; premium is an experience.