Insights

Market Leadership As the largest independent automotive retail group in New Zealand representing 19 leading brands across numerous dealerships, Armstrong's offers extensive access to a broad customer base interested in premium and diverse vehicle options.

Brand Expansion The recent launch of Opel in April 2022 indicates ongoing growth and a willingness to diversify the vehicle portfolio, providing opportunities to introduce complementary services or products aligned with new brand customers.

Digital Engagement With a tech stack including Google Ads, Facebook Pixel, and React, Armstrong’s actively maintains a digital presence, presenting sales prospects through targeted advertising, online campaigns, and enhanced customer engagement strategies.

Financial Range Revenue between $10M and $25M and a broad customer reach suggest potential for value-added services, premium financing options, or after-sales products for high-end vehicle buyers.

Customer Relationships Their focus on building lifelong customer relationships provides opportunities for ongoing service contracts, loyalty programs, and personalized offerings to maximize lifetime value and increase repeat sales.

Similar companies to Armstrong's

Armstrong's Tech Stack

Armstrong's uses 8 technology products and services including Google Ads, Microsoft Advertising, Facebook Pixel, and more. Explore Armstrong's's tech stack below.

Google Ads
Advertising
Microsoft Advertising
Advertising
Facebook Pixel
Analytics
Stimulus
Javascript Frameworks
React
Javascript Frameworks
Mautic
Marketing Automation
Google
Search Engines
ZURB Foundation
UI Frameworks

Media & News

Armstrong Motor Group launched German Car brand Opel on Apr 30th '22.
Armstrong’s is excited to announce the launch of German Car brand Opel to New Zealand in the coming months.
Mar 29, 2022 | armstrongs.co.nz

Armstrong's's Email Address Formats

Armstrong's uses at least 1 format(s):

Armstrong's Email Formats	Example	Percentage
First.Last@armstrongs.co.nz	John.Doe@armstrongs.co.nz	95%
First.MiddleLast@armstrongs.co.nz	John.MichaelDoe@armstrongs.co.nz	2%
Fir.Last@armstrongs.co.nz	Joh.Doe@armstrongs.co.nz	2%
Last@armstrongs.co.nz	Doe@armstrongs.co.nz	1%

Frequently Asked Questions

Where is Armstrong's's headquarters located?

Armstrong's's main headquarters is located at Epsom, Auckland 1023 New Zealand. The company has employees across 4 continents, including OceaniaNorth AmericaAfrica.

What is Armstrong's's official website and social media links?

Armstrong's's official website is armstrongs.co.nz and has social profiles on LinkedIn.

What is Armstrong's's NAICS code?

Armstrong's's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Armstrong's have currently?

As of March 2026, Armstrong's has approximately 236 employees across 4 continents, including OceaniaNorth AmericaAfrica. Key team members include Chief Executive Officer - Act: D. F.Chief Executive Officer: T. K.Chief Marketing Officer: N. B.. Explore Armstrong's's employee directory with LeadIQ.

What industry does Armstrong's belong to?

Armstrong's operates in the Motor Vehicle Manufacturing industry.

What technology does Armstrong's use?

Armstrong's's tech stack includes Google AdsMicrosoft AdvertisingFacebook PixelStimulusReactMauticGoogleZURB Foundation.

What is Armstrong's's email format?

Armstrong's's email format typically follows the pattern of First.Last@armstrongs.co.nz. Find more Armstrong's email formats with LeadIQ.

When was Armstrong's founded?

Armstrong's was founded in 1993.

Armstrong's

Q: What is Armstrong's's official website and social media links?

Armstrong's's official website is armstrongs.co.nz. Armstrong's has social profiles on LinkedIn.

Q: How many employees does Armstrong's have currently?

Armstrong's has approximately 236 employees.

Q: What technology does Armstrong's use?

Armstrong's's tech stack includes Adobe Photoshop, Cloudflare Bot Management, Vue.js, Element UI, PHP.

Motor Vehicle ManufacturingAuckland, New Zealand201-500 Employees

Armstrong’s is New Zealand's largest independent automotive retail group. Proudly representing 19 of the world's leading automotive brands across 20+ dealerships nationwide. 

We provide a full suite of services, from sales, finance & insurance, after-sales service through to parts & accessories for the following brands - Mercedes-Benz, Jaguar, Land Rover, Audi, Volvo, Porsche, Subaru, Peugeot, Citroën, Opel, Nissan, Mazda, Toyota, Lexus, INEOS, smart, Leapmotor.

Armstrong’s offering is more than one-off. Our people focus on building lifelong customer relationships. Premium to us goes beyond the car; premium is an experience.