Acquisition teased Avention was acquired by Dun & Bradstreet in early 2017 for strategic consolidation of data assets. This suggests opportunities to position enhanced data integrations and joint-selling scenarios that leverage D&B’s broader reach and trusted datasets.

Enterprise-grade data With a strong emphasis on account-based marketing, sales readiness, and market data, Avention’s OneSource platform targets mid-market to enterprise buyers seeking comprehensive, up-to-date company and contact information for faster pipeline generation and higher close rates.

Global footprint Headquartered in Massachusetts with offices across North America, Europe and APAC, the company serves nearly 4,000 customers worldwide, indicating cross-region expansion opportunities and the potential to upsell international data and localization capabilities.

Cross-sell potential Post-acquisition alignment with Dun & Bradstreet hints at synergy opportunities to cross-sell data enrichment, risk insights, and go-to-market services to a larger installed base and to complementary product lines.

Competitive landscape Industry peers include Infogroup, ZoomInfo, Dun & Bradstreet, and Experian, suggesting a competitive field for data technologies. Opportunities exist to differentiate through breadth of sources, update frequency, and targeted ABM enhancements to win mid-market deals.