Market Leadership and Growth As the fastest-growing private company in The Sunday Times 100 2022 and a prominent women’s activewear brand, AYBL demonstrates strong market traction and brand recognition, indicating substantial opportunities for partnerships or exclusive collections aiming to leverage its rapid growth and brand loyalty.

Target Demographic Focus With a core mission to empower women through fitness and a premium yet affordable product offering, AYBL presents a targeted opportunity to connect with active women seeking accessible, empowering activewear, ideal for expanding sales channels or personalized marketing initiatives.

Digital Marketing Adoption Utilizing advanced tools like Google Ads and Google Fonts API, AYBL heavily invests in digital marketing and online presence, creating opportunities to deepen collaborations in digital advertising, retargeting, and social media campaigns to accelerate customer acquisition.

Potential for Upselling With revenue estimated between $25M and $50M and a focus on premium, inclusive activewear, there is significant scope to develop new product lines or bundle offerings to existing loyal customers or through new partner channels.

Financial Expansion Potential Given the company’s rapid growth and market positioning relative to larger competitors like Gymshark and Nike, there are opportunities for strategic investments, distribution partnerships, or collaborative ventures to support further expansion into new markets or product segments.