Market Leadership AYBL is ranked as the fastest-growing private company in The Sunday Times 100 2022 and has rapidly gained recognition as an iconic women’s activewear brand, indicating strong market positioning and growth potential for retail expansion opportunities.

Affordable Innovation With a focus on providing premium yet affordable activewear aligned with a mission to empower women through fitness, there is a significant opportunity to target budget-conscious consumers who seek quality brand experiences.

Digital Presence Utilizing a diverse tech stack including Google Ads and payment solutions like PayPal and VISA, AYBL emphasizes online marketing and sales channels, suggesting growth potential through digital advertising and e-commerce optimization.

Growing Revenue Having achieved revenue between $25 million and $50 million with a relatively lean team, AYBL presents an attractive prospect for strategic partnerships aimed at scaling distribution and enhancing sales across global markets.

Competitive Landscape Operating alongside well-established brands such as Gymshark and Athleta, AYBL’s rapid growth offers opportunities for unique sales pitches focused on innovative products and brand differentiation within the activewear industry.