Insights

Innovative Product Launches Beauty Pie's recent introduction of high-tech products such as the LED mask and upgraded skincare formulas indicates a focus on innovative skincare solutions. This strategy offers opportunities to recommend complementary high-end beauty devices and advanced treatment products to these customers.

Membership-Driven Sales With the launch of a dedicated app providing exclusive access to content and products, Beauty Pie emphasizes a strong loyalty and subscription-based model. Sales efforts can target this engaged membership base with personalized offers and premium product bundles that enhance retention and upselling.

Growing Premium Market Operating in the premium beauty segment with a revenue range of $25M to $50M and continuous product innovation, the company is positioned within a lucrative sector. Business development can explore opportunities in premium skincare, beauty gadgets, and curated gift sets for their discerning customers.

Strategic Collaborations Recent collaboration with Grind Coffee Roasters highlights an openness to partnership and lifestyle branding. This indicates potential for co-branded collections or limited-edition products targeting niche wellness and lifestyle markets to expand their customer base.

Tech-Enabled Engagement Utilizing platforms such as Shopify, Salesforce, and advanced analytics tools, Beauty Pie demonstrates a tech-savvy approach to customer engagement. This presents opportunities to introduce innovative digital marketing campaigns, virtual consultations, or beauty tech integrations that could increase sales conversion and customer lifetime value.

Beauty Pie Ltd Tech Stack

Beauty Pie Ltd uses 8 technology products and services including Hotjar, Curalate, jsDelivr, and more. Explore Beauty Pie Ltd's tech stack below.

  • Hotjar
    Analytics
  • Curalate
    Analytics
  • jsDelivr
    Content Delivery Network
  • Salesforce
    Customer Relationship Management
  • Shopify
    E-commerce
  • Angular
    Javascript Frameworks
  • Preact
    Javascript Libraries
  • Klarna
    Payment Processing

Media & News

Beauty Pie Ltd's Email Address Formats

Beauty Pie Ltd uses at least 1 format(s):
Beauty Pie Ltd Email FormatsExamplePercentage
First.Last@beautypie.comJohn.Doe@beautypie.com
90%
First@beautypie.comJohn@beautypie.com
4%
First.Middle@beautypie.comJohn.Michael@beautypie.com
3%
FLast@beautypie.comJDoe@beautypie.com
3%

Frequently Asked Questions

Where is Beauty Pie Ltd's headquarters located?

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Beauty Pie Ltd's main headquarters is located at Wells Street, London, London W1T 3PQ, GB. The company has employees across 6 continents, including EuropeAsiaAfrica.

What is Beauty Pie Ltd's official website and social media links?

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Beauty Pie Ltd's official website is beautypie.com and has social profiles on LinkedInCrunchbase.

What is Beauty Pie Ltd's NAICS code?

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Beauty Pie Ltd's NAICS code is 44-45 - Retail Trade.

How many employees does Beauty Pie Ltd have currently?

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As of October 2025, Beauty Pie Ltd has approximately 670 employees across 6 continents, including EuropeAsiaAfrica. Key team members include Chief Executive Officer: K. C.Chief Marketing Officer: S. F.Chief People Officer: V. F.. Explore Beauty Pie Ltd's employee directory with LeadIQ.

What industry does Beauty Pie Ltd belong to?

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Beauty Pie Ltd operates in the Retail industry.

What technology does Beauty Pie Ltd use?

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Beauty Pie Ltd's tech stack includes HotjarCuralatejsDelivrSalesforceShopifyAngularPreactKlarna.

What is Beauty Pie Ltd's email format?

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Beauty Pie Ltd's email format typically follows the pattern of First.Last@beautypie.com. Find more Beauty Pie Ltd email formats with LeadIQ.

When was Beauty Pie Ltd founded?

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Beauty Pie Ltd was founded in 2016.
Beauty Pie Ltd

Beauty Pie Ltd

RetailUnited Kingdom501-1000 Employees

👋 We’re Beauty Pie. 
Before we arrived on the scene, if you wanted really great beauty products, you had to shop at traditional beauty retail. And that meant paying massively inflated ‘luxury beauty’ prices . But not any more. We make our premium products in the same labs as other high-end beauty brands (in France, Switzerland, Italy, Germany, Japan, Korea, etc) and give our members access to shop them direct, for a lot less than you’d pay at traditional retail. Because we believe everyone should have access to the very best in beauty - and get a bigger piece of the Beauty Pie.

We created this Beauty Pie Playbook to give you a window into our world: who we are, what we stand for, and the culture, values, and opportunities that are available to members of the Beauty Pie team. So whether you're here to explore job opportunities, learn about how we work or simply get a taste of what we’re all about: welcome. And let’s get to work disrupting the beauty industry, one face cream at a time.🌟💄✨

For more on life at Beauty Pie take a look at our Beauty Pie Hiring Playbook  https://beautypiehiringplaybook.notion.site/Well-Hello-There-Want-To-Know-More-About-Us-75e7348fc9c34801a3590db2e4179e99

Section iconCompany Overview

Headquarters
Wells Street, London, London W1T 3PQ, GB
NAICS Code
44-45 - Retail Trade
Founded
2016
Employees
501-1000

Section iconFunding & Financials

  • $25M$50M

    Beauty Pie Ltd's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Beauty Pie Ltd's revenue is estimated to be in the range of $25M$50M

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