Insights

In-store Excellence Bing Lee Electrics has recently been recognized for delivering the best in-store shopping experience, highlighting an opportunity to upsell premium appliances and value-added services to customers who prioritize experiential buying.

Store Modernization Strategic partnerships with Solum Group to deploy smart ESL and display solutions across multiple stores indicate a receptiveness to technology-driven merchandising; this presents a sales pathway for connected displays, IoT, and digital signage solutions.

Leadership Transition Recent showroom leadership changes at Signature Appliances suggest a contact point for executive-level discussions on inventory programs, exclusive launches, and co-branded promotions to drive foot traffic and trial of new lines.

Expanded Footprint The opening of a Macquarie Centre store and ongoing store activity imply opportunities to provision regional logistics, after-sales support infrastructure, and bulk procurement for multiple locations as the network scales.

Vendor Partnerships Active supplier relationships with Beko Deutschland and ongoing buying team growth indicate fertile ground for new product introductions, promotional campaigns, and incentive programs to accelerate assortment expansion and partner-led demand generation.

Similar companies to Bing Lee

Bing Lee Tech Stack

Bing Lee uses 8 technology products and services including Criteo, Amazon Web Services, Magento, and more. Explore Bing Lee's tech stack below.

Media & News

Bing Lee's Email Address Formats

Bing Lee uses at least 4 email formats:
Bing Lee Email FormatsExamplePercentage
First.Last@binglee.com.auJohn.Doe@binglee.com.au
94%
FirstL@binglee.com.auJohnD@binglee.com.au
4%
FirstLast@binglee.com.auJohnDoe@binglee.com.au
1%
FLast@binglee.com.auJDoe@binglee.com.au
1%

Frequently Asked Questions

What is Bing Lee's official website and social media links?

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Bing Lee's official website is binglee.com.au and has social profiles on LinkedIn.

How much revenue does Bing Lee generate?

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As of October 2026, Bing Lee's annual revenue is estimated to be $1M - $10M.

What is Bing Lee's SIC code and NAICS code?

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Bing Lee's SIC code is 5961 - Catalog and Mail-Order Houses and NAICS code is 334 - Computer and Electronic Product Manufacturing.

How many employees does Bing Lee have currently?

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As of October 2026, Bing Lee has approximately 276 employees across 6 continents, including Oceania, North America and Europe. Key team members include Head Of Brand & Marketing: A. S., Head Of Buying: K. L. and Head Of Logistics: E. T. Explore Bing Lee's employee directory with LeadIQ.

What industry does Bing Lee belong to?

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Bing Lee operates in the Computers and Electronics Manufacturing industry.

What technology does Bing Lee use?

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Bing Lee's tech stack includes Criteo, Amazon Web Services, Magento, Google Workspace, Zendesk Chat, Klaviyo, Tealium and MouseFlow.

What is Bing Lee's email format?

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Bing Lee's email format typically follows the pattern of First.Last@binglee.com.au. Find more Bing Lee email formats with LeadIQ.
Bing Lee logo

Bing Lee

Computers and Electronics ManufacturingNew South Wales, Australia201-500 Employees

Bing Lee operates in the Australian computers and electronics sector from Sydney, New South Wales. The business runs physical showrooms and maintains a buying team, indicating a consumer-focused operation around home electronics and appliances. The Sydney footprint includes a Macquarie Centre store opened in 2022, which was notable for installing a large display in-store. The information describes the company as mid-sized, with a workforce in the hundreds, though a precise headcount is not stated. 

Recent developments include a reinforcement of its partnership with Beko Deutschland GmbH (Beko ANZ) in early 2026, accompanied by an incentive trip for store managers and head office representatives. The information also notes ongoing hiring activity and leadership changes within the buying team, reflecting continued operational activity in Australia.

Section iconCompany Overview

SIC Code
5961 - Catalog and Mail-Order Houses
NAICS Code
334 - Computer and Electronic Product Manufacturing
Employees
201-500

Section iconFunding & Financials

  • $1M - $10M

    Bing Lee's revenue is estimated to be in the range of $1M - $10M

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