Enterprise Connectivity Upsell Target small and mid-size businesses with Bright House's mix of Internet, Metro Ethernet, WiFi, security, telephony and video to upsell enterprise-grade connectivity and managed services. Leverage MEF-certified offerings and SLAs, plus bundling with advertising and marketing support to drive multi-service adoption among existing residential customers who run small offices.

Local Ad Synergy Combine Bright House Media Strategies with exclusive Florida channels to offer targeted, locality-focused advertising packages to SMBs and regional brands. Pair advertising with internet/video services to create integrated marketing bundles and measurable ROI, expanding ad revenue while increasing service stickiness.

Multi-Market Growth Use the footprint across multiple states to win multi-site customers in retail, hospitality, healthcare and other sectors requiring unified connectivity, security and customer engagement solutions. Propose centralized procurement, cross-state SLAs and bundled offerings that simplify vendor management for national accounts.

Security and IoT Grow security and automation opportunities for business clients by offering managed security services, video surveillance, IoT device management and integrated threat monitoring. Promote these as value-added layers on top of Ethernet and WiFi, enabling scalable, secure operations for small offices and multi-site environments.

Content Partnerships Diversify revenue by leveraging exclusive local content through partnerships with brands and content creators. Explore co-branded sponsorships, cross-channel campaigns, and OTT or streaming initiatives that complement connectivity services and advertising offerings, reducing dependency on traditional services.