Expansion through acquisitions Bright House Networks has a history of expanding through acquisitions, such as acquiring Buyinternetcable and merging with Time Warner Cable to become the second-largest cable company in the US. This indicates a potential sales opportunity to explore partnership or service integration with newly acquired entities.

Diversified service portfolio With offerings ranging from video, high-speed data, home security, automation, to business solutions like Metro Ethernet, WiFi, security, and telephony, Bright House Networks has a diversified service portfolio. Sales development representatives can leverage this extensive portfolio to cross-sell or upsell services to existing customers or tailor solutions for new clients.

Exclusive local news and sports channels Bright House Networks owns and operates exclusive local news and sports channels in its Florida markets. Leveraging these unique content offerings can be a strong selling point when targeting local businesses for advertising and promotional opportunities, creating a competitive edge in the market.

Executive leadership changes With the recent appointment of Sue Wray as the executive director and the departure of CEO Hamish Paton, there might be organizational shifts in strategic direction. Sales professionals could utilize these changes to reach out and foster new relationships with decision-makers, understanding their vision and needs for potential collaboration.

Reduction in headcount Despite a decrease in headcount by 2500 employees following administration, there could be opportunities to provide workforce solutions, training programs, or streamline services to cater to the shifting landscape. Engaging with Bright House Networks during this phase could lead to identifying cost-effective solutions to meet operational challenges.